---
title: "Adventure One : New Brand Design"
description: Explore Adventure One's new brand design for One Planet, an ethical camping gear reflecting their strong values.
image: https://arc.hive.com.au/hubfs/feature-1.png
---

# Adventure One : New Brand Design

[ Hive Historian ](https://arc.hive.com.au/author/hive-historian)  Apr 16, 2024 1:54:16 PM

[Back](https://arc.hive.com.au/adventure-one-new-brand-design#)

## A New Brand Design for ethical camping gear

#### One Planet's visual identity reflects their strong ethical values.

One Planet make backpacks and camping gear for a skeptical environmental audience.They source all their resources ethically, manufacture their product locally and have a strong emphasis on quality.

For these reasons, the One Planet brand had to reflect their values with authenticity. We developed a typeface that shows a connection to the gentle impact One Planet has on our earth and resources. One Planet also wanted to leverage their good name in construction and quality but offer a more casual carry bag alternative, so we designed and developed brand collateral for a series of travel satchels, including swing-tags and a catalogue.

![211230 ADVO Adventure One Magazine Ads__210X145_AUS_FA_OL](https://arc.hive.com.au/hs-fs/hubfs/211230%20ADVO%20Adventure%20One%20Magazine%20Ads__210X145_AUS_FA_OL.png?width=2540&height=1798&name=211230%20ADVO%20Adventure%20One%20Magazine%20Ads__210X145_AUS_FA_OL.png)

We established a significant presence in the outdoor goods industry, while maintaining a connection to the existing brand. HIVE helped One Planet establish the brand with a clear vision, to have a voice that reflects its personality and speaks accurately to the audience and the market.

**Tags: ** [Brand](https://arc.hive.com.au/tag/brand), [Design](https://arc.hive.com.au/tag/design), [Adventure One](https://arc.hive.com.au/tag/adventure-one)

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