City of Melbourne : Fashion Campaign



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Melbourne springs to life with this fashion campaign

Melbourne Spring Fashion Week is the premier event on Melbourne’s fashion calendar.

An event this large needs a broad range of design collateral, from ticketing to programs, signage and online.

We developed an innovative creative campaign that featured a suite of glamorous editorial photography. The images of model Sophie van den Akker as a strong heroine were a strategic departure from the feminine and studio-bound artwork from previous years - a reflection of the changing mood of fashion at the time and a fresh new look for Spring Fashion Week.

City of Melbourne : Fashion Campaign booklet cover 1

City of Melbourne : Fashion Campaign booklet 1

City of Melbourne : Fashion Campaign booklet 2

City of Melbourne : Fashion Campaign booklet 3

City of Melbourne : Fashion Campaign design collateral 1

City of Melbourne : Fashion Campaign design collateral 2

City of Melbourne : Fashion Campaign design collateral 3

City of Melbourne : Fashion Campaign design collateral 4

City of Melbourne : Fashion Campaign design collateral 5

City of Melbourne : Fashion Campaign design collateral 6

City of Melbourne : Fashion Campaign design collateral 7

City of Melbourne : Fashion Campaign design collateral 8

City of Melbourne : Fashion Campaign 1

City of Melbourne : Fashion Campaign 2

City of Melbourne : Fashion Campaign 2

City of Melbourne : Fashion Campaign 3

City of Melbourne : Fashion Campaign 3

City of Melbourne : Fashion Campaign website 1

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City of Melbourne : Fashion Campaign digital assets 1
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