---
title: City of Melbourne : Melbourne Music Campaign
description: Discover the vibrant and playful Melbourne Music Campaign for Melbourne Music Week 2011, showcasing 60 acts across 10 venues.
image: https://arc.hive.com.au/hubfs/Imported%20sitepage%20images/CITM_MMW2011_02-jpg.jpeg
---

# City of Melbourne : Melbourne Music Campaign

[ Hive Historian ](https://arc.hive.com.au/author/hive-historian)  Apr 11, 2024 3:27:00 PM

[Back](https://arc.hive.com.au/city-of-melbourne-melbourne-music-campaign#)

## A Melbourne Music Campaign for a week-long music festival in Melbourne

#### Melbourne Music Week 2011 was a week-long event featuring 60 acts across 10 venues.

In only its second year, and with the event still in its infancy, the City of Melbourne asked us to combine existing creative with a diverse list of campaign collateral, including programs, posters, website and a video.

The result was a bright, bold and playful campaign that wove an angular pattern into the laneways of Melbourne. It represented the convergence of independence and place—a distinct feature of the event.

MMW 2011 was the beginning of our long-term relationship with Melbourne Music Week.

![City of Melbourne : Melbourne Music Campaign booklet cover](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_02-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_02-jpg.jpeg)

![CITM_MMW2011_03-jpg](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_03-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_03-jpg.jpeg)

![City of Melbourne : Melbourne Music Campaign booklet 1](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_04-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_04-jpg.jpeg)

![City of Melbourne : Melbourne Music Campaign 2](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_05-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_05-jpg.jpeg)

![City of Melbourne : Melbourne Music Campaign 1](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_07-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_07-jpg.jpeg)

![City of Melbourne : Melbourne Music Campaign 3](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_08-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_08-jpg.jpeg)

![City of Melbourne : Melbourne Music Campaign booklet 4](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_09-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_09-jpg.jpeg)

![City of Melbourne : Melbourne Music Campaign 5](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_10-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_10-jpg.jpeg)

![City of Melbourne : Melbourne Music Campaign booklet website](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/CITM_MMW2011_11-jpg.jpeg?width=1180&height=663&name=CITM_MMW2011_11-jpg.jpeg)

**Tags: ** [City of Melbourne](https://arc.hive.com.au/tag/city-of-melbourne), [Brand](https://arc.hive.com.au/tag/brand), [Print](https://arc.hive.com.au/tag/print), [Website](https://arc.hive.com.au/tag/website), [Event](https://arc.hive.com.au/tag/event)

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