---
title: Gainsborough : Mitre 10 B2B Product Launch Campaign
description: Discover how Hive created a new B2B product launch campaign at the Mitre 10 Expo by turning the insight of 'seeing is believing' into 'trying is buying'.
image: https://arc.hive.com.au/hubfs/Imported%20sitepage%20images/Australlock_HomeSeries_image4-16-Apr-jpg.jpeg
---

# Gainsborough : Mitre 10 B2B Product Launch Campaign

[ Hive Historian ](https://arc.hive.com.au/author/hive-historian)  Apr 15, 2024 2:50:00 PM

[Back](https://arc.hive.com.au/gainsborough-b2b-product-launch-campaign#)

## The key to a B2B product launch campaign by Hive

Within a very saturated door handle market, Hive was challenged to launch a new product series that was high in quality and low in price to Mitre10 in a way that would be remembered. 

Armed with the insight that ‘seeing is believing’ Hive identified the Mitre10 expo for all stores was the perfect stage. A stand was set up and store owners were enticed to visit through a direct mail invitation which contained a physical key which unlocked a VIP gift.

This not only created a real buzz at the expo but more importantly saw store owners inadvertently try the new series turning the insight of ‘seeing is believing’ into ‘trying is buying’.  

![Australlock_HomeSeries_image4-16-Apr-jpg](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/Australlock_HomeSeries_image4-16-Apr-jpg.jpeg?width=1180&height=663&name=Australlock_HomeSeries_image4-16-Apr-jpg.jpeg)

![Australlock_HomeSeries_image1-16-Apr-jpg](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/Australlock_HomeSeries_image1-16-Apr-jpg.jpeg?width=1180&height=663&name=Australlock_HomeSeries_image1-16-Apr-jpg.jpeg)

![Australlock_HomeSeries_image5-16-Apr-jpg](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/Australlock_HomeSeries_image5-16-Apr-jpg.jpeg?width=1180&height=663&name=Australlock_HomeSeries_image5-16-Apr-jpg.jpeg)

![Australlock_HomeSeries_image6-16-jpg](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/Australlock_HomeSeries_image6-16-jpg.jpeg?width=1180&height=663&name=Australlock_HomeSeries_image6-16-jpg.jpeg)

 

**Tags: ** [Campaign](https://arc.hive.com.au/tag/campaign), [Gainsborough](https://arc.hive.com.au/tag/gainsborough)

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