Two become one in this corporate rebrand
When accounting firms Draper and Lawler merged, we developed a new brand identity that retained the unique history of each company.
We worked closely with the merged parties to find a visual style that could successfully integrate both and allow the new incarnation to grow on a national scale. Using the accounting term "the whole is greater than the sum of its parts" we developed images, colour and a strong typographic treatment to establish an identity that mirrored the values of the company.
Lawler Draper Dillon has since grown into a network of eight organisations. Their reputation is constantly growing and the strength of their network has significantly improved since the redesign.
