With over 60 years experience in first mortgage investments and a sizeable folio, RMBL has proven smarts and stamina in the property sector. Only problem was that RMBL had outgrown their current brand.
We were engaged to help RMBL analyse and plan the path forward for the brand strategy, values and visual elements.
The brand had played a role in shaping Melbourne, the city itself and the places people call home. This sentiment led our strategy which was realised in the statement “Building better futures”. A statement that speaks to the future, of both Australia and the people that live there.
This strategy informed the visual design, resulting in a unique, exciting and flexible brand that manages to communicate where RMBL are going while celebrating their hard earned heritage.