Simplify your insurance with our direct response campaign for Telstra Super.
You wouldn't use multiple umbrellas to protect you in the rain so why have multiple insurance policies?
HIVE created a direct mail-out, eDm, and homepage banner for this campaign, which was designed to educate Telstra Super members about the benefits of consolidating all their insurance policies into one.
We took a potentially confusing topic and used a simple analogy to keep things nice and simple. As simple as using one umbrella instead of four, you could say.
