This campaign aimed to motivate members to encourage their families to join Telstra Super. We celebrated the 'Telstra Super family' by featuring three Telstra Super members their families, recreating for the camera some of their touching and hilarious family stories.
The results were integrated into a campaign incorporating a brochure, homepage banner, landing page and eDM.
The members had a great time and loved the results, as did the Association of Superannuation Funds of Australia - they awarded the campaign the ASFA award for best fine print communication.