An online superannuation cheat sheet, Telstra Super Cheat Notes is an online information-sharing tool for members.
Members opted to receive bite-sized, practical superannuation tips through their email, Twitter and RSS feeds. HIVE came up with the concept, then rolled it out across a variety of mediums. Although mainly online, it was also promoted via print, in banners and seminar material aiming to drive people to the site.
During this project we helped Telstra Super become the first super fund in Australia to incorporate the ‘ShareThis’ social media toolkit into their website.
