"Free Tennis Days", a digital engagement platform that gets people hooked
Sport is by its nature competitive, but so is the social or recreational sports market. Sports like netball, soccer, football, hockey, golf and cricket all compete for the limited 'free' time people have.
To show people what a great choice tennis is, clubs around Australia open their doors and invited everyone for a free hit. Hive delivered a digital solutions to Tennis Australia to manage and promoting the campaign.
First, clubs register their free tennis day online where they can choose from a list of activities to make their free open day more fun, and they can also choose from a selection of prizes like '12 months family membership' to encourage people to attend. Second, the clubs and Tennis Australia promote their free tennis day using campaign mechanics such as social and digital comms. Third, people search for a free tennis day near them, by registering their attendance at a free tennis day they go into the draw for prizes.
The free tennis days platform supported a launch campaign that led up to the Australian Open 2016. The platform is now 'always on' allowing clubs to create a promote 'Free Tennis Day' open days 365 days a year.
