More than healthcare.
The Challenge
TLC Healthcare is more than a healthcare provider. With investments into early learning, health clubs and commercial cafes, TLC needed a campaign to encapsulate all their new offerings while reinforcing that they are still the best in the game when it comes to care and facilities.
Hive was tapped to bring it to life with a multi-faceted campaign which highlighted TLC’s integrated offerings and to tell the world that TLC is a service which adapts to individuals needs at every life stage.
Website created by Jaywing. Video assets created by Hive Creative.
The Insight
At the core of TLC’s identity lies its unique value proposition: a breadth of services delivered by a single provider. This integrated model allows for a seamless care experience, resonating with various audiences, including elderly residents, families, healthcare referrers, and young parents.
The Solution:
The campaign’s visual identity was unified across platforms, featuring brand imagery that showcased real TLC environments, including aged care homes, health clubs, and The Village Café. Coupled with the tagline “Live your best life with TLC”, the campaign established TLC Healthcare as the premier choice for all healthcare needs.
To differentiate TLC in a competitive market, the creative strategy emphasised three key pillars: vitality, integration, and care. These pillars informed the campaign’s messaging and visuals, creating a brand that was both aspirational and deeply rooted in human connections.
The campaign incorporated all 11 of TLC Healthcare's locations of Mordialloc, Fitzroy North, Frankston North, Wallington, Hallam, Altona North, Noble Park, Whittlesea, Belmont, Donvale, Armstrong Creek.
Light leak motif was used to bring a nostalgic photo album feel. It in incorporated brand colours bring all the creative together.
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