TLC Healthcare: Image and Video Library

More than healthcare.

TLC Healthcare had grown into one of Australia’s most comprehensive integrated care providers, yet its visual identity had not kept pace. Communications relied on generic stock photography and inconsistent styles, creating a fragmented presence that did not reflect the warmth, diversity and humanity at the heart of the organisation.

Hive partnered with TLC to redefine how the brand presents itself, developing a cohesive, emotionally resonant image and video library that captures the idea of “A Lifetime of TLC.” This central concept connected every part of the business, from early learning to aged care. It also set the tone for a new visual world that felt authentic, familiar and unmistakably TLC.

Working across fifteen locations, Hive delivered a filmic, nostalgic creative direction shaped by rich colour grading, natural styling and genuine interactions. The result was a suite of imagery and video that felt lived in rather than staged, creating a library that could flex across digital, print and on site environments. The production captured the full spectrum of TLC’s world: places, services, people and everyday moments that define the organisation’s care model.

With 122 images and 17 videos created, the new library became a foundational brand asset. It provided a scalable, evergreen system that united TLC’s diverse services under one cohesive story. TLC’s leadership quickly embraced the work, noting how the imagery finally “felt like TLC,” warm, confident and recognisable across every touchpoint.

The project did more than improve the quality of TLC’s communications. It strengthened the brand’s ability to show what makes its model of care unique, helping audiences understand the human connection, optimism and dignity that sit at the centre of TLC’s offering. It created a visual identity designed not only for today, but to support the organisation’s ongoing growth.