Our brand campaign for Village Cinemas, "Where movies mean more".
Since opening its doors in 1954, Village Cinemas has fostered significant life events for cinema-goers. With this in mind, our creative team worked with Village Cinemas to develop a new brand direction and a supporting campaign that celebrates these memorable moments with the special people in your life.
Since the introduction of the Gold Class cinema, to the most recent addition of VJunior, and the upcoming launch of Australia’s first 4DX cinema; Village has been developing a ‘world of movie experiences’. We showcased with a creative campaign that launched our newly developed brand essence, ‘Where movies mean more’.
The new brand is more than a tagline; it’s putting a voice to the philosophy that has driven Village Cinemas' innovation for decades and will continue to clarify its operations into the future.
The campaign communications incorporated a television commercial alongside a digital, print and outdoor rollout in key locations.
