With Christmas known as time for sharing, why take a selfie, when you can take an Eflie with your loved ones!
To amplify the brand across social media, Village Cinemas ‘Send an Elfie’ Facebook App encouraged users to upload or take images of themselves and their loved ones. The campaign mechanic is that once uploaded and shared, users receive a chance to win a Gold Class Experience.
The campaign was well received, with a plethora of positive comments and shares across Facebook.