The last minute gift scramble is now a thing of the past with this Father’s Day campaign
With the insight that ‘dad’s are inherently hard to buy for’ we created a campaign that addressed this problem and gave an immediate solution. In a lighthearted but insightful way we implore the customer to avoid the Father’s Day clichés and let Dad choose what he really wants to see.
Within a graphically rich cinema environment where we’d be competing with the Hollywood studios and their movie stars, we developed a campaign structure that boldly stands out, is ownable and stylistically clearly Village Cinemas.
