---
title: "Village Cinemas : A Less Risky Retail Campaign"
description: Discover how Village Cinemas transformed their Christmas gifting retail campaign with creative cinema experiences and engaging marketing strategies.
---

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# [Village Cinemas : A Less Risky Retail Campaign](https://arc.hive.com.au/village-cinemas-retail-campaign)

 Written by [Hive Historian](https://arc.hive.com.au/author/hive-historian) | Apr 15, 2024 4:11:00 AM

## Try a less risky move with our Retail Campaign for Village Cinemas

The largest key retail campaign driving gifting sales, Christmas is a colossal occasion for Village Cinemas. In the lead-up, Hive devised both Traditional and Gold Class cinema experience collateral for use across print, digital and paid media channels.

Quirky movie-specific lead concepts were formulated for Christmas Blockbusters Star Wars, Spectre and Hunger Games.

In line with the honest and fun nature of the Village Brand, all communications were tied together with an amusing and engaging on screen synergy ad ‘Try a less risky move this Christmas’.

[View full post](https://arc.hive.com.au/village-cinemas-retail-campaign)

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