---
title: Village Cinemas : VJunior Experience Branding
description: Village Cinemas and Hot Wheel's collaborated to create VJunior, a unique experience branding campaign for cinema for kids, designed by kids.
---

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# [Village Cinemas : VJunior Experience Branding](https://arc.hive.com.au/vjunior-experience-branding)

 Written by [Hive Historian](https://arc.hive.com.au/author/hive-historian) | Apr 14, 2024 5:58:00 AM

## A space for parents and children alike to enjoy the magic of the movies with our experience branding

Combing movies and play, Village Cinemas in partnership with Hot Wheel's launched a first in Australian Cinema - Vjunior.

The initial research phase of the project saw us undertake a customer focused approach to Vjunior, testing our ideas with kids and observing the way they played and interacted with their environments. From this, the focus for the concept was born; a cinema for kids, designed by kids.

Hive Creative was tasked with the strategic brand development and creative launch campaign for this exciting new cinema concept. This encompassed naming, branding and production of a television commercial, event launch assets as well as the execution of all print and digital advertising and branding materials.

[View full post](https://arc.hive.com.au/vjunior-experience-branding)

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