AGL : Solar Smart Plan Motion Development

The smart way to go solar with our motion development campaign.

We all know that going Solar is good for the environment and saves money long term, but the set-up cost makes it unachievable for many Australians. 

Introducing the Solar Smart Plan by AGL - a way to go Solar for $0 upfront. Entrusted by AGL to bring this revolutionary product to market Hive identified the biggest challenge would be proving this offer of massive savings as a promise that is not too good to be true. 

Led by a beautifully simple graphic which connects the sun with savings we built trust in the product through education via an engaging video. The result was a campaign that outperformed the ROI objectives.