We all know that going Solar is good for the environment and saves money long term, but the set-up cost makes it unachievable for many Australians.
Introducing the Solar Smart Plan by AGL - a way to go Solar for $0 upfront. Entrusted by AGL to bring this revolutionary product to market Hive identified the biggest challenge would be proving this offer of massive savings as a promise that is not too good to be true.
Led by a beautifully simple graphic which connects the sun with savings we built trust in the product through education via an engaging video. The result was a campaign that outperformed the ROI objectives.