Turning sunshine into savings with our campaign video for AGL Energy
The concept of a ‘virtual solar’ may be confusing for the average consumer, and our challenge was to create a video that communicated the product offering and the product benefits in a simple and engaging manner. Our approach was KISS—‘Keeping Information about Solar Simple’. We made the consumer the hero of the story and introduced the product offering and its benefits in the context of the customer’s challenge. At the start of the video, we posed the problem: “Everyone should be able to use solar energy but not everyone can install a solar panel on their roof.” From there, we introduced the ‘AGL Virtual Solar’ product as the solution to this problem. The video explained how it works and the rewards it offers through visually engaging and on-brand animation that was both entertaining and informative.
The video is featured on the AGL Virtual Solar site and is used as a tool to explain the offering both internally and externally to AGL. It was also well received by AGL as the new branding had not yet had a rollout of animation under the new brand guidelines. The project was further recognised as a finalist in the Premier's Design Awards 2018 for Communication Design.
