A creative music campaign for a Uniquely Melbourne Experience
Melbourne Music Week showcases local, national and international performers, from emerging artists to long standing favourites. Performers set up at live music venues, city laneways, record shops, cafes and bars. This year Melbourne Music Week featured a pop up dome construction on the banks of the Yarra, serving as a central hub.
We developed a campaign creative that embodied live music in Melbourne and built on the conceptual theory that the audience is being directly influenced and imprinted by all elements of the event. Essentially the audience walked away affected by their MMW experience.
Working with the City of Melbourne, we supported all campaign deliverables from digital, social, print and event communications, as well as ensuring the creative intent and communication strategy was maintained throughout the nine day event.
