A Television Commercial Development for a very good cause
As part of the Good Friday Appeal, Henley donates one of their impressive homes to the Royal Children’s Hospital every year.
And as emphatic supporters of the project we donated our time to creating a TV commercial.
With the creative constraints of a modest budget, we developed a commercial that combines the essence of the appeal with the fantastic features of the Henley home. The outcome is a simple but effective TV-ready ad on a low budget. We also created a supporting microsite, to bring the message online and widen the audience of potential bidders.
With the auction of the home Henley raised $500,000 in the Royal Children's Hospital Appeal for 2013, and HIVE were delighted to help them reach this goal!
