Leica Biosystems : Blades Motion Design

Hive used motion design and story telling to showcase the sharpest, strongest blades Leica has to offer.

In order to get an accurate reading, samples need to be cut with extremely sharp blades.  Leica’s new jagged blades—so sharp you can’t pick them up by hand—assist in the most accurate diagnosis available today.

We set out to give an everyday medical consumable a little more life. Using 3D modeling technology and motion design we gave the blade a slick sharpness, creating a high quality animation that captures the beauty of modern medical technology at its very best - technology that aids the study of microscopic tissue for detecting cancer.