---
title: Leica Biosystems : Promotional Video
description: Watch the promotional video for Leica Direct, the online store by Leica Biosystems offering lab consumables for cancer diagnosis.
image: https://arc.hive.com.au/hubfs/Imported%20sitepage%20images/LeicaDirect_01-jpg.jpeg
---

# Leica Biosystems : Promotional Video

[ Hive Historian ](https://arc.hive.com.au/author/hive-historian)  Apr 12, 2024 9:19:00 AM

[Back](https://arc.hive.com.au/leica-biosystems-promotional-video#)

## The Leica Microsystems promotional video shows how consumables are made for lab technicians.

Leica Direct is the online store where lab technicians can buy these consumables at any time of day, from any location. Components like gels, slides and stains that help cancer diagnosis.

We developed the concept, storyboards, 3D modelling and animation for this promotional video, resulting in a slick animation which smartly and efficiently communicates the benefits of the online store.

![Leica Biosystems : Promotional Video Detail 1](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/LeicaDirect_01-jpg.jpeg?width=1180&height=663&name=LeicaDirect_01-jpg.jpeg)

![Leica Biosystems : Promotional Video Detail 2](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/LeicaDirect_02-jpg.jpeg?width=1180&height=663&name=LeicaDirect_02-jpg.jpeg)

![Leica Biosystems : Promotional Video Detail 3](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/LeicaDirect_03-jpg.jpeg?width=1180&height=663&name=LeicaDirect_03-jpg.jpeg)

![Leica Biosystems : Promotional Video Detail 4](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/LeicaDirect_04-jpg.jpeg?width=1180&height=663&name=LeicaDirect_04-jpg.jpeg)

![Leica Biosystems : Promotional Video Detail 5](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/LeicaDirect_05-jpg.jpeg?width=1180&height=663&name=LeicaDirect_05-jpg.jpeg)

![Leica Biosystems : Promotional Video Detail 6](https://arc.hive.com.au/hs-fs/hubfs/Imported%20sitepage%20images/LeicaDirect_06-jpg.jpeg?width=1180&height=663&name=LeicaDirect_06-jpg.jpeg)

**Tags: ** [Leica Biosystems](https://arc.hive.com.au/tag/leica-biosystems), [Motion](https://arc.hive.com.au/tag/motion)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Hive Historian",
    "url" : "https://arc.hive.com.au/author/hive-historian"
  },
  "dateModified" : "2024-06-25T23:19:23.066Z",
  "datePublished" : "2024-04-11T23:19:00.000Z",
  "headline" : "Leica Biosystems : Promotional Video",
  "image" : [ "https://arc.hive.com.au/hubfs/Imported%20sitepage%20images/LeicaDirect_01-jpg.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://arc.hive.com.au/leica-biosystems-promotional-video",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://arc.hive.com.au/hubfs/hive-for-docs-trans.png"
    },
    "name" : "Hive Creative"
  }
}
```